Generation X - Free Essay Example

Sample details Pages: 2 Words: 592 Downloads: 1 Date added: 2018/12/15 Category Poetry Essay Type Research paper Level High school Tags: Poem Essay Did you like this example? I visited the Pueblo Chilies distribution company in Santa Fe, New Mexico. At the back was a room where there were various performances going on. However, I had gone there specifically for the spoken word presentations. Don’t waste time! Our writers will create an original "Generation X" essay for you Create order During the day, this place doubles up as a distribution center for New Mexicos chilies which are often entered into competitions and festivals. The dress code was casual, considering the clientele were simply looking to interact with those who had similar interests in the arts. Night time is usually the best time to catch these performances; away from the bustle of traffic, heat, and work. I went to see the performance with a friend who had recommended it for my project. I am not well conversant with the area so she was a big help in locating it and finding out what times it opened and the safety precautions I needed to take. I discovered that most of the women there were dressed in slacks or jeans and ankle-length shoes, probably to protect their legs from insect bites. The spoken word is a form of poetry that works with word play to communicate social issues and to create awareness or even to entertain. This oral art is not only rhythmic but it is also applicable to all forms of the verbally-expressed arts. It focuses on voice inflection and intonation to communicate with the audience. This is different from poems which often follow a specific pattern and poetic innuendos. The manipulation of sound in the spoken word gives it body and effectiveness. The performer highlighted the emptiness that young people feel and the racial discrimination that still exists despite advances in technology. She reiterated that we are responsible for saving the universe while at the same time we are misshaping it. ?The past predicts the future, while the present speaks of the past in the spoken word reiterates Gwilliams (Gwilliams, Linzen, Poeppel Marantz, 2017). This performance when placed within context shows how far the current generation has gone in a bid to get wealthy while ignoring their social responsibilities. Watching this performance helped me fully understand and appreciate the spoken word. The performer had the audience captivated as well evidenced by their response while addressing what ails the current generation. The most captivating moment was when she identified human pretense in attempting to attain happiness while having a vacuum which they attempt to fill with financial gains at the expense of others. The humanities explore the tenets of human culture which is passed down through generations. The application of this is the use of words to express the feelings of an individual who exists within the same age group and I would like to find out more about how to change the young mindset, if possible. The fluency and mastery of this art is evidence of the evolution of the humanities from mere monotones into pieces that are not only memorable but applicable to a specific audience and within every time frame. The use of familiar language enables audiences to identify with what the performer is speaking of. In the words of Roy and others, the spoken word has the ability to transcend the speaker, creating a historical link in its elf (Roy, Frank, DeCamp, P., Miller Roy, 2015). References Gwilliams, L., Linzen, T., Poeppel, D., Marantz, A. (2017). In spoken word recognition the future predicts the past.? bioRxiv, 150151. Roy, B. C., Frank, M. C., DeCamp, P., Miller, M., Roy, D. (2015). Predicting the birth of a spoken word.? Proceedings of the National Academy of Sciences,? 112(41), 12663-12668.

Truman s Foreign Policy For The Atomic Bomb - 2235 Words

2. Truman’s need to address foreign policy itself did not even exist until he actually became president in 1945, which may have had an impact on his decisions when it became a primary issue for him during his presidency. This began with the Potsdam Conference, which has been noted as the time when Truman started to carry views against the Soviets, because of his repulsion to compromising with Stalin. The fact that Truman’s enthusiasm fell after testing for the atomic bomb finished suggested that the two events directly correlated. On top of that, after Japan’s surrender due to the atomic bomb, Truman ended the Lend-Lease act that was originally initiated by Roosevelt. Considering these two examples of Truman’s foreign policy, it is†¦show more content†¦Since WWII was needed to take the U.S. out of the Great Depression, the danger of the country returning to that state after the war finished was imminent. One event that exemplified this insecurity was the Strike Wave of 1946, which Truman solved by basically making it consequential by law to go on strike. However, economic problems were still occurring overseas in Europe. In order to assist them, Truman provided â€Å"Europe with badly needed economic recovery aid (the Marshall Plan)† (Hastedt). The Marshall Plan was an action that the U.S. took in an attempt to aid Europe’s economy, by paying $13 billion. This seemingly was also made in an effort to reduce the power of the Soviet Union, and allow Europe’s powers to compete, sequentially reducing the risk of an authoritarian influence. There was also Truman’s Fair Deal, which generally dealt with America’s domestic problems, but because of that also addressed its economic difficulties. Since it primarily aimed to make everything fair in domestic life, as the name suggested, the economy improved as a result. Overall, Truman’s economic policy revolved around keeping the economy at a man ageable level, rather than having it crash similar to the Great Depression, and have to bring it back up. 3. The six main parts, or principal organs, of the United Nations consist of the General Assembly, the Security Council, the Economic and Social Council, the

Bridging Deontological and Teleological Ethical Perspectives Free Essays

string(100) " all the rest happening in the world as we speak comprise a portion of the general karma of things\." Buddhism espouses the concept of â€Å"karma† which refers to the chains of causes and events in the universe (Reichenbach, p. 137). A person who has experienced something good in life is said to have good karma whereas the opposite is true for the person who has experienced something bad. We will write a custom essay sample on Bridging Deontological and Teleological Ethical Perspectives or any similar topic only for you Order Now In a way, karma serves as the law of moral causation precisely because moral and immoral acts result to good and bad consequences, respectively. Thus, doing something good can ultimately lead to a morally sound consequence whereas doing something bad can eventually lead to an immoral effect. In any case, the â€Å"something† in â€Å"doing something† can be either right or wrong in itself. Similarly, the â€Å"something† in â€Å"doing something† can also be either right or wrong with respect to its consequences. Taking the Buddhist concept of karma and using it within the context of ethics, the result is an understanding of the connection between karma, deontological and teleological ethics. For the most part, deontological ethics is a branch of ethics that deals with the moral worth of actions. That is, the moral worth of something depends on the rightness or wrongness of the act that causes it. For instance, aborting an unborn fetus in order to save the mother is morally wrong essentially because abortion kills a living being and is, therefore, wrong in the first place. In deontological ethics, the rightness or wrongness of an act is fundamental in determining whether an action is ethical or unethical, which implies that the basis for saying whether an act is moral or immoral is the act itself. Connecting that thought with the Buddhist concept of karma, the totality of all the chains of causes and effects in the world is the summation of all actions that are inherently good or evil regardless of their consequences. As a result, the foundation of the Buddhist concept of karma when viewed from a deontological ethical perspective is the action itself no matter what the consequence may be. While deontological ethics treats actions and their consequences separately when identifying the moral worth of actions, it does not mean however that actions and their consequences are inherently separate. Rather, they remain tied insofar as they remain causes and effects to one another. On the other hand, teleological ethics is primarily concerned with the consequences of actions in determining their moral worth, which is why most teleological ethical theories are also called consequentialist ethical theories. The moral worth of an action can be gauged in terms of the consequences it leads to. For instance, aborting a child may save the mother, thereby making the act of abortion in the specific circumstance morally permissible and ethical at the same time. So long as the consequences are favorable, an action remains moral as far as teleological ethical theory is concerned. With that in mind, the Buddhist concept of karma sits comfortably with teleological ethics. That is because karma involves both causes and effects; no action can be determined as either right or wrong if there is no consideration for the consequences it leads to. Taken as a whole, there is strong reason to believe that karma shares several revealing characteristics with the philosophical formulations of both deontological and teleological ethical theories. In most case, teleological and deontological ethical theories are often placed on extreme poles primarily because each treats the moral worth of action in distinct ways. However, the Buddhist concept of karma can provide a common ground for both ethical theories at least in terms of one thing—the causation of events in the universe. Buddhist Karma and Deontology Immanuel Kant is one of the foremost philosophers who favored deontology throughout his career. Kant once argued that human beings should not be treated as means to an end but as the ends themselves (Sokoloff, p. 770). In other words, a person should not use another person as a way for him to achieve his desires. Rather, that person ought to treat the other person with respect and dignity precisely because the welfare of other persons should be at the helm of every human pursuit. That idea closely resembles the â€Å"golden rule† which proposes that a person should act towards other people in the way that he expects himself to be treated by others. Deontological ethics, therefore, prescribes that actions are morally right because of their morally right nature. Given the fact that karma in general is the totality of all causes and effects in the universe, it can also be said as the totality of all the interactions among human beings with other fellow human beings. Although karma is not entirely limited to such an interpretation, it nevertheless accepts the fact that interpersonal interaction—apart from humanity’s interaction with the surrounding environment—can be the respective causes of certain effects and effects of certain causes. A society can be composed of individuals treating one another as means to an end, as ends themselves or a combination thereof. Take all societies in the world and the picture becomes broader yet clearer. In a way, interpersonal interaction has a substantial role in the general karma of all things. There are countless numbers of individuals from across the world taking part in the activities that occur on a daily basis. Somewhere in North Korea, there may be a person who is morally condemned for constantly threatening neighboring countries through the testing of potentially dangerous nuclear armaments. Somewhere in the United States, a policeman avoids offers of bribe due to the belief that the act of bribing in itself is morally wrong even though the money given can be enough to sustain the officer’s family’s financial needs for another month. Somewhere in Saudi Arabia, a man pays respect to his elders by making them happy through gifts because he believes that his elders are human beings who deserve all the happiness in the world just like anybody else. These interactions and all the rest happening in the world as we speak comprise a portion of the general karma of things. You read "Bridging Deontological and Teleological Ethical Perspectives" in category "Papers" Performing actions that are inherently ethical or unethical can influence the way in which karma takes places. The favor may be returned or not. Either way, both ethical and unethical actions play a role in the chains of causes and effects in the universe. Buddhist Karma and Teleology The key principle in teleological ethical theory is the idea that an action is morally right or wrong depending on its consequences. One version of that idea is utilitarianism which grants that an action is good if it leads to the greatest benefit of the greatest number (Freeman, p. 313). Conversely, a person’s actions or decisions are morally right if it actually promotes the welfare of the wide majority of people involved or concerned in the situation. On the other hand, an action is wrong if it does the exact opposite, which is either to promote the welfare of the few or to cause harm to the majority. Teleological ethics, therefore, implies that the consequences of an action largely determine its moral worth. In the case of utilitarianism, determining the moral worth of an action is possible if the consequences can be quantified. If teleological ethics depends on the consequences of actions, it will also naturally involve the relationship between the cause and effect of any given circumstance. In effect, good karma can be characterized as karma resulting from the good consequences of an individual’s actions or decisions. On the other hand, bad karma can be characterized as karma resulting from the bad consequences of a person’s acts. In both cases, there is the presumption that there are causes in the same way as there are effects. That presumption underscores the principle that the relationship between causes and effects significantly determines not only the rightness or wrongness of actions but also their good and bad valuations in terms of Buddhist karma. When taken from the broadest perspective of teleological ethics, karma can be seen occurring in almost every part of the globe. A president of a certain first-world country deciding to aid people living in impoverished countries through foreign aid can certainly give good consequences to an immense number of people. In effect, the benefits these people will be receiving through the aid can be said as part of their good karma. On the other hand, the praises from the international community and the appreciation of the people at the receiving end of the foreign aid can also be said as part of the good karma for the president. Another example is when one nation decides to declare war on another distant nation. The results can be devastating, the most significant of which is the possible loss of countless lives. For both sides participating in the war, the bad karma can be easily seen not only for the people who lived to witness and experience firsthand the atrocities of the war but also for the generations that will follow. Karma interpreted in the context of teleological ethics can also refer to ordinary events on a smaller scale. A person taking the law into his own hands by murdering another person for vengeance will be jailed. Consequently, the jailing of the murder convict can be said as a form of bad karma. A person gaining a new friend by sharing the table to another stranger in the public library can be said as good karma. At any rate, the consequences of our actions determine our actions’ moral worth, and it is from the relationship between the consequences and the actions where Buddhist karma can be taken from. Deontology’s Karma versus Teleology’s Karma What are the differences between deontology’s karma and teleology’s karma? For the most part, it can be said that both deontological and teleological ethics attempt to categorize moral worth of actions, the former in terms of the nature of the actions and the latter in terms of their consequences. Although the difference largely rests on what to use as the basis for the moral worth of an action, the undeniable similarity is that both ethical theories touch the Buddhist concept of karma. At the least, the concept of karma provides the common ground for the ethical theories that are commonly labeled as anti-thesis to one another. Since karma presupposes causes and effects, it must also deal with the relationships that exist between them. On one hand, the relationship can be viewed in terms of the â€Å"cause† determining its own moral worth independently from the â€Å"effect†. On the other hand, the relationship can also be viewed in terms of the â€Å"effect† determining the moral worth of the â€Å"cause†. In both instances, the causes naturally lead to their effects even though the basis for identifying their moral worth differs. As Kaufman writes, karma is â€Å"not only about the causes of an effect insomuch as it is not only about the effects of a cause in any given circumstance. Rather, it is about the marriage of the two† (Kaufman, p. 16). This inseparability of the cause from the effect—or vice versa—in terms of Buddhist karma is the reason why it can be said that deontological and teleological ethics are looking at the same coin only focusing on different sides, so to speak. They look at the same relationships although each one concentrates on a distinct angle—deontology on the cause and teleology on the effect. Karma and General Ethics Damien Keown writes that karma â€Å"inevitably concerns a person’s character† (Keown, p. 331). That is because a person’s character can influence his actions and decisions as well as the effects of such actions and decisions. In effect, the chains of universal causes and effects involve the overall moral characters of all people. Karma becomes intertwined, as it does in fact, with the ethical inclinations of individuals. In general, ethics is concerned with the rightness or wrongness of things. It offers a wide array of ethical precepts which people are expected to follow in order to live morally upright lives. Karma, on the other hand, implies a person’s capacity to make his own decisions and, therefore, his capacity to self-determination as opposed to abiding by a predetermined fate. Taken together, ethics provides options for individuals to fully realize the things that they want to achieve. Ethics provides frameworks for people to use in order to make decisions and enact them based on what is morally permissible. Keeping in line with what is morally permissible is said to lead to good karma while deviating from what is moral can lead to bad karma. Deontological and teleological ethics are just two of the ethical doctrines that individuals can follow in order to attain a favorable karma. Although deontological and teleological ethics are both unique to the point that they contradict one another in terms of what to use as basis for determining the moral worth of actions, they also come into terms within the context of the Buddhist karma. They share the common belief in the causation of things; everything happens for a reason. Either the cause in itself is the reason for the act’s moral worth or the effect determines the moral worth of the action. Works Cited Freeman, Samuel. â€Å"Utilitarianism, Deontology, and the Priority of Right. † Philosophy and Public Affairs 23. 4 (1994): 313-49. Kaufman, Whitley R. P. â€Å"Karma, Rebirth, and the Problem of Evil. † Philosophy East and West 55. 1 (2005): 15-32. Keown, Damien. â€Å"Karma, Character, and Consequentialism. † The Journal of Religious Ethics 24. 2 (1996): 329-50. Reichenbach, Bruce R. â€Å"Karma, Causation, and Divine Intervention. † Philosophy East and West 39. 2 (1989): 135-49. Sokoloff, William W. â€Å"Kant and the Paradox of Respect. † American Journal of Political Science 45. 4 (2001): 768-79. How to cite Bridging Deontological and Teleological Ethical Perspectives, Papers

Functions of The Marketing Automation Software †Free Samples

Question: Discuss about the Marketing Automation Software Functions. Answer: Introduction: The essay is a discussion on customer relationship management (CRM) with special focus on Marketing Automation, considered an emerging trend in CRM. The essay commences with a brief overview of marketing automation and goes on to mention its benefits. There is also discussion about the attributes that contributes to the effectiveness of digital marketing operations. The essay gives an insight into the functions of the marketing automation software. There essay also explains how Netflix Australia has undertaken marketing automation. Netflix is an American entertainment company that helps in providing streaming media and online video on demand via mail. Discussion: Marketing Automation refers to the technologies and software platforms designed for supporting marketers and organizations for effectively carrying out marketing on various online channels like email, social media and various websites (Heimbach, Kostyra and Hinz 2015). This also helps in the automation of repetitive task. Marketing Automation is an emerging trend in customer relation management and is used by campaign and marketing managers, market managers and analyst, promotions managers, direct marketing managers and database managers. Marketing Automation platform primarily used for replacing the repetitive manual processes with advanced automated solutions. Marketers nowadays use this platform for planning, coordination, measuring and managing both the offline and online marketing campaigns (Jarvinen and Taiminen 2016). The application of marketing automation ensures implementation of newer processes and efficiency of the existing process. Thus, marketing is a tool that allows designing, execution and automation of a time bound workflow in marketing. Platforms for Marketing Automation allow marketers in simplifying and automating the client communication through the management of complicated Omni channel strategies of marketing by using a single tool (Khodakarami and Chan 2014). The areas in which marketing automation serves as a great help includes segmentation, lead generation, lead nurturing and scoring, relationship marketing, retention and measurement of return on investment. The benefits of Marketing Automation include increase in the marketing efficiency through greater control over the cost and implementation of cost efficient and streamlined processes (Sweezey 2014). This helps any incumbent in efficiently carrying out the process. Marketing automation also ensures greater productivity in marketing through elimination of manual processes where marketers can have increased focus on tasks that requires more stringent monitoring. The platform also helps in increasing responsiveness. The application of the process allows the marketers to respond to opportunities even when it is not a part of their plan. The function of marketing automation enables companies to be a part of real time marketing and instantly respond to identified opportunity. Marketing automation helps in improving the marketing insights through its embedded functionality of analytics and reporting. Improvement in marketing insight primarily takes place in terms of customers, campaigns, eve nts and markets that leads to both enhancements in effectiveness and efficiency (Chaffey, Smith and Smith 2013). The process also ensures enhanced customer experience and customer retention. Marketing automation can help in customer retention and satisfaction through intelligent marketing. This is done by providing the relevant insight into both the prospective and existing customers. The process will help increased number of companies in predicting customer decisions and needs thereby enabling them in acting accordingly with wastage of time. Marketing Automation also leads to improvement in accountability (Powell 2012). The data analytics aspect of marketing automation enables the firms in better judging commercial return from the marketing activities, ensure improved transparency and lead to timely information of management. Marketing automation helps in the availability of complete customer data. The process allows sourcing, capturing and storing customer data in a particular loc ation and allowing real tine analysis and access. The availability of tools allows modeling and visualization of customer data. The five attributes of effective digital marketing operations includes truly understanding the customers, delivering an enhanced and superior experience, selection of the appropriate technology for marketing, implementation of governance and process and making use of the right metrics in driving profit(Miller 2012). Truly understanding the customer refers to the knowing the customers well. This involves tracking, analysis and interpretation of the customer attitudes and behavior that helps in not only shaping and targeting the relevant experiences but determine delivery (Lemon and Verhoef 2016). Feeding such insights into the marketing operation requires quick delivery and analysis in a form that becomes appreciable to the decision makers. Scaling such capabilities requires organizations in automating the processes. Superior delivery experience is necessary for continuation of the customer journey. This requires mapping of every step that define the sole customer experience. This requires implementation of technologies and automating the processes for ensuring a smoother journey. With the emerging trends of customer relationship management, selection of the right marketing technology is of utmost importance. The choice of marketing automation would ensure delivery of Omni channel customer experi ence and thereby bridge the gap between the marketing operations and customer experience. Adoption of technology through the process of marketing automation helps in implementation of governance and processes. Digitalizing marketing operations through the adoption of marketing automation helps in tracking, monitoring and managing the effectiveness of the marketing investments. Thus, the process helps in using the best metrics for driving success. Marketing automation software undertakes the function of marketing campaigns, online and digital marketing along with strategic and other marketing (Lee, Tang and Sugumaran 2014). The marketing campaign ensures campaign management and campaign management through the process of direct mail. It also ensures campaign management via email along with undertaking of trigger marketing, event based marketing and telemarketing. Marketing campaign also ensures optimization of marketing and lead generation. As the name suggests, online and digital marketing, deals with online marketing, keyword marketing, content management, social media marketing, analysis of data and search engine optimization. The Strategic and other marketing function of the marketing automation software ensures integrated marketing management, marketing performance management, marketing the resource management, management of loyalty, partner marketing, customer and market segmentation and selection, asset and document mana gement, lifecycle management of projects, development of workflow and marketing analytics. Netflix has been the biggest online sensations of the world offering a completely new kind of entertainment (Netflix.com, 2018). The company has undertaken marketing automation that has benefited not only the consumers but also the business. Therefore, the things one can learn from Netflix include their capability of learning to use the available data. Marketing automation allows a company to use data to their advantage. Netflix has also made use of such data to not only make recommendations but also use it for producing content as per the preference of the people. The adoption of marketing automation also helps Netflix in being where their customers are and remain completely responsive to the needs if the customers. This is done by embracing mobile, social and digital technology. Thus, Netflix have a stronger presence in social media that is also the platform for the largest target market of the company. Marketing automation has also taught Netflix to overcome stagnancy (Stahlberg a nd Maila 2013). The company has been in business for a longer period of time and the reason for it being the presence of the open-ended system. The important aspect of Netflix lies in the fact that the company is not only proactive but also adopts constant change to include the preferences of the people. Conclusion: The essay ends with a discussion on Netflix viewed in terms of the Marketing Automation. The success of Netflix has led many company executives to reexamine its business model and henceforth shift towards a model that focused on live streaming of movies and television. The essay also discusses about the functions of the marketing automations software along with a focus on the attributes that result in digital marketing operations. Marketing automation make life easier, help in scaling the personal touch into the company and help the business to grow faster. Marketing is an essential portion of the business and marketing automation is such a tool that helps effective business growth by helping them to grow in terms of strength. References: Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Heimbach, I., Kostyra, D.S. and Hinz, O., 2015. Marketing automation.Business Information Systems Engineering,57(2), pp.129-133. Jrvinen, J. and Taiminen, H., 2016. Harnessing marketing automation for B2B content marketing.Industrial Marketing Management,54, pp.164-175. Khodakarami, F. and Chan, Y.E., 2014. Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.Information Management,51(1), pp.27-42. Lee, Y.C., Tang, N.H. and Sugumaran, V., 2014. Open source CRM software selection using the analytic hierarchy process.Information systems management,31(1), pp.2-20. Lemon, K.N. and Verhoef, P.C., 2016. Understanding customer experience throughout the customer journey.Journal of Marketing,80(6), pp.69-96. Miller, M., 2012.B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Netflix.com. (2018).Netflix United Kingdom Watch TV Programmes Online, Watch Films Online. [online] Available at: https://www.netflix.com/in/ [Accessed 4 Feb. 2018]. Powell, G.R., 2012.Marketing calculator: Measuring and managing return on marketing investment. John Wiley Sons. Sthlberg, M. and Maila, V., 2013.Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Kogan Page Publishers. Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that depends on better use of business intelligence.Journal of Research in Interactive Marketing,8(1), pp.4-17. Sweezey, M., 2014.Marketing automation for dummies. John Wiley Sons.